마케팅 페덱스(FedEx)의 경영전략(영문)

마케팅 페덱스(FedEx)의 경영전략(영문) [마케팅] 페덱스(FedEx)의 경영전략(영문).hwp 목차 Technological Innovation at FedEx COSMOS®: Real-Time Package Tracking Federal Express SuperTracker FedEx Call Centre Technology FedEx INTrade, Traders Information Exchange System Command & Control: Delivery In Any Weather EXPRESSCLEAR®: Customs Clearance In The Air FedEx Canada On The Internet FedEx Ship Manager™ at fedex.ca FedEx Web Services FedEx InSight™ FedEx® Global Trade Manager FedEx® Ship Manager Automated Shipping Systems FedEx Wireless Solutions 본문 COSMOS®: Real-Time Package Tracking COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means. Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatcher closest to the pick-up or delivery area. Dispatchers relay pick-up and delivery information to the courier via DADS, small digitally assisted dispatch computer systems found in all courier vans. Hand-held computers, called SuperTrackers, are used to scan the progress of the package an average of 5 times from pick-up to delivery. Couriers simply scan the bar code on every waybill with their SuperTracker®, at every stage of the delivery process. Scans are performed at time of pick-up, on arrival at the origin station, on arrival at the destination station, when placed on the couriers van before delivery and on delivery at the recipients address. SuperTrackers retain and transmit package information such as destination, routing instructions and the type of service requested. Once a courier returns to their van, the information is downloaded from the SuperTracker to DADS, which updates the package location in the COSMOS system. Thus, a customer can find out at any time exactly where their package is and when they can expect delivery, whether they call Customer Service or track the package themselves on the FedEx website. Constant tracking allows FedEx to maintain complete control over shipments at every step in the delivery process. It is such an integral part of the system, that FedEx promises to deliver all packages within one minute of the delivery 본문내용 information and technology have become increasingly important. Over the years, the FedEx name has become synonymous with a tradition of automation, customer service and technological leadership. Since the company pioneered tracking and routing technologies in the early nineteen eighties, FedEx has developed one of the largest integrated telecommunications and information systems in the world. FedE