2013년 8월 10일 토요일

스타벅스 경영전략

스타벅스 경영전략
스타벅스 경영전략.ppt


목차
1.Why we choose Starbucks?
2. Goal of this project
3. Starbucks is
4.Starbucks thought about management



본문
My Starbucks Rewards : loyalty rewards program
The more you come in to Starbucks,
the more we’ll reward you!!!
Shared planet
Starbucks sell the instant coffee.
But, in Korea it doesn`t well known.
Coffee grows between the Tropic of Cancer and the Tropic of Capricorn.
Starbucks has very hard procedure in buying.


본문내용
about management
Why we choose Starbucks?

CRM at Starbucks

My Starbucks Rewards : loyalty rewards program
The more you come in to Starbucks,
the more we’ll reward you!!!

My Starbucks Idea: Feedback website
share vote discuss see


What’s So Special About Starbucks?

CRM
"Third Place."

HE IS THE MAN.
Howard Schultz
not me

STARBUCKS LOGO

International stores
Egypt
JAPAN
CHINA

THIS IS 1S

참고문헌
Works Cited

  Starbucks launches new CRM programme, 9 June 2008.
http://www.centennial-software.com/company/news/id/305/starbucks-launches-new-crm-programme/
Thompson, and Strickland., “Concepts and Cases; Starbucks Case.” Retrieve18 April, 2002.
Magawon,Starbucks Shared Planet,Starbucks gossip,19 Oct,2009

VianeeychoEthical coffee bean buyEmproio stefano,16 Feb,2009

SocialStarbuckss fair tradeThick note,2.July.2009 http://dreamwk.tistory.com/32
Howard Schultz, Dori Jones Yang. Pour your heart into it, 1999.“Rising Starbucks, falling McDonalds.” MoneyToday, 3 March 2003.“Founder came and revive the Coffee empire”. JoseonDailyNews Economy, 17 April 2010.


Yun, jae-jun . “burgerking, aiming mcdonald, alliance with starbucks”. [Financial news] 17,feb 2010naver knowledge search (ID: itcall_scm). “strategical alliance” 10 aug. 2005Starbucks. Homepage. 3 May. 2010 Ruby”Intro of the Starbucks”4 Sep 2008Babyuchunluv” Intro of the Starbucks”16 Dec 2009Isabel Isidro, “Lessons from the Success of Starbucks.” October 5, 2004.Sara Fon,” The Starbucks Experience, November, 12, 2009. Daum blog search, Lee jong-hee, “great attitude of starbucks could be respected”, 2 April 2008
 

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