마케팅관리 삼성 Galaxy S3 의 Annual 마케팅 전략(영문)

마케팅관리 삼성 Galaxy S3 의 Annual 마케팅 전략(영문) [마케팅관리] 삼성 Galaxy S3 의 Annual 마케팅 전략(영문).hwp 목차 목 차 1. Executive Summary 2. Situation Analysis ( SWOT assessment, STP) - SWOT assessment (1) Strengths (2)Weaknesses (3) Opportunity (3) threat -Market Size & Growth (1) Global Smart Phone Market (2) Korea Smart Phone Market -STP Strategies (1)Segmentation (2) Target (3) Positioning 3. Objectives (1)Sales (2)Market Share (2)Due Date 4. Marketing Strategy and Tactics (4Ps) (1) Product (2) Price (3) Place (3) Promotion 5. Financial Schedule 6. Annual Timetable 7. Evaluation 본문 (2)Weaknesses One of the biggest weakness of Samsung is they dont have the strategic model. This is not only Samsungs problem, but the problem isAppless Iphone, HTCs HD2, RIMs Blackberry are all strategic models that is preoccupying the current market. Another weakness is Samsungs design. Apples Iphone is popular for its simple design, and HTC and Blackberry are launching distinctively design smartphones. However, looking the past smartphones of Samsung, from AMOLED to Omnia and to Galaxy A, it shows standardized line of phone. Samsungs trend of releasing phones frequently is a weakness. They advertise the latest and state-of-the-art product, but in few months, newer phone is launched and the existing one becomes a cold rice. (3) Opportunity The trend of smartphone becoming popular to people is an opportunity. It is said that domestic smartphone users are already exceeded 2.2 million people. Domestic smartphone market is now growing, but smartphone market in overseas has already grown. Another opportunity is Samsungs growing market share on smartphone market. They sold 227million of smartphones globally. This is only a half 본문내용 lectronics has released the second version of Galaxy S, Galaxy S2 lately. The spec of Galaxy S2 is outstanding and there seems no other rivals in the smartphone market to compete. However, the biggest rival, Apples IPhone has not yet launched the next version, IPhone5. It is said that it will be launched in few months, but nothing is clear and everything is veiled. Samsung surely would know if th 참고문헌 *Reference -Google search http://www.freeswotanalysis.com/telecommunication-companies-swot-analysis/10-samsung-swot-analysis.html -Samsungs homepage http://www.howtolivesmartgalaxys2.com/ -Naver search http://blog.naver.com/trigun1890?Redirect=Log&logNo=60132052859 http://rodman51.tistory.com/695 http://donghwada.tistory.com/36 http://blog.naver.com/kimth465?Redirect=Log&logNo=120131647607 http://bastof.co.kr/929