목차
Table of Contents
Introduction
Why The Face Shop?
(Reasons we chose the company)
Cosmetic Brand Road Shop
Body
Company Overview:
Competitive Brands
Current
Problems
Recommendation
Conclusion
List of
References
Exhibits (Statistical tables, etc)
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Recommendation
Based on our analysis about the problem
which The Face Shop is facing, we think that The Face Shop needs two things to
maintain its competitiveness; improving the communications with customers and
forming a firm brand image. By doing these things, The Face Shop can appeal to
its target customers so that it can be a true market leader.
First thing
which The Face Shop should do is reinforcing the relationship with its
customers. Currently, the customer relationship of The Face Shop is very weak.
As we already mentioned before, the customers’ satisfaction with The Face Shop
is relatively whereas its awareness is relatively high. It means that The Face
Shop is failed to build a good relationship with customers. In addition, The
Face Shop does not provide enough communication tools. For a long-term
perspective, it is dangerous. Therefore, The Face Shop needs some actions to
enhance the customers’ relationship, so that eventually it can enhance the
customer loyalty.
In order to improve this relationship, The Face Shop should
manage its customers much carefully; for examples, adopting loyalty programs,
sending some SMS messages when the customers’ special day, or sending some
information about cosmetics or make-up tips which customers might be interested.
In addition, through internet, The Face Shop can be connected directly with its
customers. Using official web blog, twitter or Facebook can be a good
communication tool. In this way, The Face Shop can communicate with its
customers more individually, and customers can express their opinions more
easily, so that customers become attached to the company.
Also, as well as
improve the customer management, The Face Shop should achieve the quality
improvement of the product. As the company was acquired by LG Household and
Health Care, the second largest cosmetic brand, The Face Shop can get some
competitive advantages by using the technique of LG. With these actions, The
Face Shop can construct better relationship with its customers.
Another
recommendation which we make to The Face Shop in order to maintain its
competitiveness is to build a strong brand image. Currently, as result of survey
and FGI which we made said, The Face Shop has failed to deliver clear brand
image which distinguishes The Face Shop from other competitors. Although The
Face Shop tries to make its brand image as a natural cosmetic brand, comparing
to other competitors like Innisfree or Skinfood, the company’s image is
relatively very weak. We
본문내용
ad Shop
Body
Company Overview:
Competitive Brands
Current
Problems
Recommendation
Conclusion
List of References
Exhibits
(Statistical tables, etc)
Introduction
Our team selected the company The
Face Shop because current changing situation in cosmetic market will be a great
chance to look for the failure in the past and improve its market strategy. LG
Household & Health Care is taking over the
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