경제학 범위의 경제성(Economies of Scope)

경제학 범위의 경제성(Economies of Scope) [경제학] 범위의 경제성(Economies of Scope).docx 목차 Ⅰ. Concept of ‘Economies of Scope’ 1. Definition of Economies of Scope 2. Methods of Economies of Scope Ⅱ. Case 1: Airline industry 1. Analysis of airline industry 2. Economies of scope in airline industry: Hub-and Spoke distribution - Benefits of Hub-and-spoke - Basic Assumptions 3. Implication: Possibility of diseconomies of scope Ⅲ. Case 2: Smart TV (Apple TV) 1. Introduction of the Smart TV 2. Economies of Scope 3. .Implication Conclusion Reference 본문 Summary Concept of ‘Economies of Scope’ Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform There are four methods of economies of scope : M&A, related diversification, flexible manufacturing and vertical integration. Case 1 Summary There are three big changes in the airline industry and these are alliance, privatization and empowerment. By these changes, competitions of airline industry become really fierce and this leads the necessities of adopting economies of scope. Hub-and-spoke system, which was implemented in the airline distribution system to take advantage of economies of scope, is widely used. Moreover, we were able to find out that this system might cause not only economies of scale but also economies of scope. Airline industry regards individual flight as distinct product. They use hub airport and spoke airport to reduce cost. However, we can’t easily guarantee that airline industry will easily enjoy this cost reduction. There are high probabilities that economies of scope might turn into diseconomies of scope such as lead time, malfunctioning and environmental issue. 본문내용 hat result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtailthecostofproduction through utilizing common platform There are four methods of economies of scope : M&A, related diversification, flexible manufacturing and vertical integration. Case 1 Summary There are three big changes 참고문헌 * 고찬수 : 스마트TV혁명. * 김제철 : 21세기 항공운송 환경변화와 항공정책방향, 교통개발연구원. * 박종선 : 한국 항공산업의 발전방향. * Lawrence, H. : Airline and the role of government Banker, R.D., H.H. Chang, and S.K. Majumdar, S. K. Economies of Scope in the U.S. Telecommunications Industry. Information Economies and Policy. June 1998. * Fraquelli, Giovanni, and Massimiliano Piacenzo, Davide Vannoni Scope and Scale Economies in Multi-Utilities. Applied Economics. 10 October 2004. * Henderson, R., and I. Cockburn. Scale, Scope, and Spillovers: The Determinants of Research Productivity in Drug Discovery. RAND Journal of Economics. Spring 1996. * Kass, D. I. Economies of Scope and Home Healthcare. Health Services ResearchOctober 1998.