목차 Ticket Monster 1.7-S Analysis 2.Problem &
Recommendation Inconsistencyof 7-S Lack of differentiation Influence of
CEO 3.Q & A
본문
Leadership of communication ( Optional
Meeting)
Fun and Enjoyable workplace
Structure
Flat
structure
Network structure ( Flexible)
▷ Many social
commerce company provide similar product and service
▷ Ticket
Monster is just focusing on expanding its size ▷ Differentiation strategy
is needed to defend its market
share
본문내용 ifferentiation Table of Contents Ticket
Monster Influence of CEO Q & A
7-s Analysis Customer’s
Satisfaction Be a useful channel of Venues Staff Creative
Candidates Mentoring & OJT Shared Value
7-s Analysis Focus
on core ability Virtuous Cycle System Undefined work time Unique
promotion system Skill
7-s Analysis Leadership of communication
( Optional Meeting) Fun and Enjoyable
workplace Structu
참고문헌 Kinicki A.,& Kreitner, R. (2009)
Organizational Behavior
2) E-mail & Telephone Interviews
3)
Formal blog of Ticket Monster ‘http://blog.naver.com/tmonster’
4)
Analysis of social commerce market ‘http://postview.co.kr/721,
http://postview.co.kr/743’
5) Meeting held on Tmon Q&A
http://kkonal.com/860?category=5
6) News Tomato
http://news.etomato.com/Home/ReadNews.aspx?no=142363
7) Plan of business
of Ticket Monster, 2011 http://kkonal.com/867 ,
http://economy.hankooki.com/lpage/industry/201101/e2011011111501447730.htm
8)
‘방송통신 위원회 보도자료 국내 스마트폰 현황 통계 (2011. 3.24(목))’
9) ‘[이남희 기자의 Innovative CEO
열전 ⑤] ‘한국판 마크 주커버그’ 신현성 티켓몬스터 대표’
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=262&aid=0000004328
10) 소셜커머스산업 전반의 기회와 문제점
http://kkonal.com/895?category=5 |
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