2013년 6월 13일 목요일

MIS KT금호 렌터카 고객만족 경영 연구 (영문)

MIS KT금호 렌터카 고객만족 경영 연구 (영문)
[MIS] KT금호 렌터카 고객만족 경영 연구 (영문).ppt


목차
1. Introduction
- Reason for Selection
- Study Selection
- Introduction

2. Environment Analysis
- Analysis of Internal Market
- Analysis of Outside Market

3. Problems

4. Research
- MIS Analysis with Access
- Query Demonstration

5. Conclusion

6. Reference


본문
♦ Analysis of Internal Market

Customer oriented service

Provide Fly&Drive Service relating flight

Package service affiliated other tourism packages

Handle various events(discount by membership grading system etc)

offer special membership discount in Jeju since 2011

Because of various service price is more expensive than others

Serve variety service(WIFI, Full tank rent)

Have partnership with Herts(the largest rent-car company in the world)





본문내용
ction
- Reason for Selection
- Study Selection
- Introduction
2. Environment Analysis
- Analysis of Internal Market
- Analysis of Outside Market
3. Problems
4. Research
- MIS Analysis with Access
- Query Demonstration
5. Conclusion
6. Reference
Contents

Introductory
Reason for Selection
Study Selection
Introduction

*
1. Introduction
- Reason for Selection
Study Assignment
Introduction of Kumho

참고문헌
KT금호렌터카 : http://www.ktkumhorent.com/

고객을 위한 세심한 서비스 : http://journeyon.kr/40137654882

통계청 : http://www.kostat.go.kr/

렌터카 ‘바가지 상술’ 소비자 울린다 : http://www.cstimes.com/news/articleView.html?idxno=70478

KT금호렌터카 3G 통신망 활용한 `토탈 안전관리 서비스`:
http://www.dt.co.kr/contents.html?article_no=2012040202019932718009


 

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