베니키아(BENEKEA) 브랜드 인지도 분석 (영문)

베니키아(BENEKEA) 브랜드 인지도 분석 (영문) 베니키아(BENEKEA) 브랜드 인지도 분석 (영문).pptx 목차 1.● BENIKEA’S BACKGROUND What is BENIKEA? Why BENIKEA? What is Mid-low HOTEL? 2.● HOTEL BRAND What is BRAND? Importance of BRAND HOTEL BRAND 3.● The Issue of domestic budget hotel The absence of Management Mind Hotel industry concentration to Seoul phenomenon 4.● The Issue of BENIKEA Inefficiency Initial hasty administrations from public territory A lack of BRAND Awareness 5.● Cases of low and middle price hotel. 6.● Conclusion 본문 BENIKEA = Best Night in Korea Korea’s first-ever mid-low priced tourist hotel brand. The Ministry of Culture, Sports, and Tourism, Korea Tourism Organization promoted BENIKEA A larger influx of foreign leisure and business travelers. Launching a domestic hotel chain to win some market share Seoul’s 5-star properties charge high Cheap but trashy motels In general, to be called a hotel, what kinds of things must an establishment have. Hotel’s classification Usually considered as 1-star hotel Current profit margins Future buying behavior Why consumers buy a branded product: it promises reliability and consisitency Giving tangibility to what is essentially intangible. Provide added value to both guests and hotel companies Foster brand loyalty Drives the operation ratios Well-established brands are intangible assets Giving tangibility to what is essentially intangible. Provide added value to both guests and hotel companies Foster brand loyalty Drives the operation ratios Well-established brands are intangible assets Led by the academia Bureaucratic and ineffective BCRS BENEKIA Central Reservation System. - Different hotels = Difficult to run as one brand - 44 hotels became members of BENEKIA, but only 10 hotels are formal chain hotels. - Why pay fifty million won for the sign? - Easy access to the center - company-operated and major-like supermarket 2. Ibis Ambassador Hotel - Reading the current flow - Segmentation based on thorough analysis - Effects of the Internet 3. Jinjiang Inn Shanghai Famous Brand‘ Modern brand management Hotel Management School 본문내용 y about Medium Hotel Chain Brand BENIKEA- HanYang University College of Tourism C O N T E T S ● BENIKEA’S BACKGROUND What is BENIKEA? Why BENIKEA? What is Mid-low HOTEL? ● HOTEL BRAND What is BRAND? Importance of BRAND HOTEL BRAND ● The Issue of domestic budget hotel The absence of Management Mind Hotel industry concentration to Seoul phenomenon ● The Issue of BENIKEA Inefficiency Initial hasty