하얀국물 라면의 위기 (영문)

하얀국물 라면의 위기 (영문) 하얀국물 라면의 위기 (영문).pptx 목차 1.Introduction 2. Uptrend Analysis 3. Downtrend Analysis 4. Why DECEMBER 5. Suggestion 본문 Decision Problem The sales of white ramenis drastically dropping. Research Problem What factors are related tothe situation. The reason of a sudden popularity The reason of a sudden dropping Why December? Rank 1. Curiosity of New Product Rank 2. Recommendation from Others Rank 3. Media / News Rank 4. Advertisement Rank 5. “남자의 자격”- KBS TV Program “SPICY” Trend became dominant not only for ramen but also for the whole food business. Supply of White Ramen couldn’t catch up the demand at the beginning. Most of the purchase were based on recommendation.(Survey) →les increased “gradually” Consumer inflow continued until December. Consumer inflow decreased drastically afterDecember. (Same period as 5 months) First purchase before December lead to high repurchase rate. Repurchase rate of consumers of first purchase after December has decreased much. Customarily in ramen industry, marketers consider the ‘repurchase cycle’ of ramen product as 3~4 months. (White Ramen were released in the beginning of August) Our statistical calculation based on survey also appeared as 3.5 months. "소비자들은 가치가 가격 안에 있으면 지불할 용의가 있어요. 신라면 블랙이 실패한 건 그 가격에서 가치가 안 나왔기 때문이에요. “ 본문내용 EMBER 5. Suggestion Table of content Introduction 1-1 Situation 1-2 Marketing Problem 1-3 Purpose of Research 2. Uptrend Analysis 3. Downtrend Analysis 4. Why DECEMBER? 5. Suggestion 4 / 12 Unit: billion won Situation 5 / 12 Marketing Problem Decision Problem The sales of white ramen is drastically dropping. Research Problem What factors are related to the situation. 6/ 12 Purpose of Researc