목차
1.Research in Sweden fashion industry andwith Korea
2.general characteristics.
3.fashion industry characteristics
4.Comparison of Korea and Sweden consumer influences
5.conclusion
본문
3.fashion industry characteristics
Sweden is the second largest exporter of clothes among the Scandinavian countries
number of Swedish fashion designers have entered the international market
Swedish design and the new preferences, new products in Sweden is very high affinity
product cycle is getting faster and fast
Important personalities
unless changedTrading relationships
Korean attach importance to design.
Korean prefer to foreign brand.
So, korea market target is basic, casual and normal person.
Sweden attach importance to Unique sense.
Hasmore global brand compare with korea market (Ec, H&M, ZARA)
본문내용
fashion industry
and with Korea
general characteristics.
Sweden is the second largest exporter of clothes among the Scandinavian countries
number of Swedish fashion designers have entered the international market
Swedish design and the new preferences, new products in Sweden is very high affinity
product cycle is getting faster and fast
Important personalities
unless changed Trading relationshi |
댓글 없음:
댓글 쓰기