국제경영 현대자동차 글로벌 경영전략(영문)

국제경영 현대자동차 글로벌 경영전략(영문)

[국제경영] 현대자동차 글로벌 경영전략(영문).pptx

목차 1. Introduction -Corporate History -Corporate Philosophy -Global R&D Network -Manufacturing Facility -Global Sales Network 2.Analysis of Global automobile market environment -Capacity of Global Automobile market -Automotive industry crisis (2008-2010) 3.Hyundai Motor Company’s global business strategy -United States -Europe -China and India 4.Corporate social Responsibility -Recent Activity 5.Conclusion 본문 South Korean Multinational automaker The world’s 4th largest Automobile manufacturer Fastest growing automaker Selling vehicles in 193 countries Various production, sales and service base all over the world Realization of possibilities United sense of responsibility Respect for mankind bring a new perspective to automobiles 2) innovate mobility solutions 3)Human-centric, eco-friendly technologies and services. Automotive industry crisis (2008-2010) Perspective change of the consumers to higher-quality and more fuel efficiency most influential car market sales decreased as a consequences of the crisis getting recovered from the crisis showing gradual increase in demand the trend seems to be upward 1. To avoid political conflict with the US government. 2. To make ‘Hyundai-favored atmosphere’ among Americans. 3. To build the image of ‘global car-making company’ by entering into US market. Incentives from the city Favorable weather Advantages in logistics Eclectic paradigm 본문내용 porate Philosophy Global R&D Network Manufacturing Facility Global Sales Network Analysis of Global automobile market environment Capacity of Global Automobile market Automotive industry crisis (2008-2010) Hyundai Motor Company’s global business strategy United States Europe China and India Corporate social Responsibility Recent Activity Conclusion Hyundai Motor Company Intro. 3 / 38 Hyundai Moto