서비스경영 쇼핑의 미래(영문)

서비스경영 쇼핑의 미래(영문) [서비스경영] 쇼핑의 미래(영문).pptx 목차 1. The history of omnichannel 2. Digital retailing’s threat 3. The important thing they must learn is to stand on their reinvention ideas. 4. Advantages of online retailers and offline retailers. 5. Technical innovation of the offline shops. 6. Human resource realities of the offline shops. 본문 1 Omnichannel retailing ▶ Today? The rates of e- commerce of total retail sales is increasing & Much digital retailing is now highly profitable & Digital information influences about 50% of store sales 본문내용 etailing: a mashup of digital and physical experiences. by Darrell Rigby PAGE:2 Contents PAGE:3 Omnichannel retailing 1 ▶ What is ‘Omnichannel’? * Omni : everything, every method, everywhere PAGE:4 Omnichannel retailing 1 PAGE:5 Omnichannel retailing 1 ▶ disruption of retailing (every 50 years) Reshape the landscape & Redefines consumer expectations, recognition PAGE:6 Omnichannel re